I hate, hate, HATED this question. How dare they ask me that 😤 They just want to judge me! Whoa. Why does this question attack my feelings so much? It’s because I don’t know the answer. I hear those words and I feel unprepared. What would happen if I was prepared for this question? You see, people who ask that question ARE attempting to judge you. Maybe they’re bored, maybe they’re anxious. But you’re right if you think you’re being sized up. So what if instead of answering them with sputtering and stammering, you had a specific and interesting response? What if your answer moved you closer to your dream outcome? What’s your dream outcome? —> Making $$$ doing what you love! Are you an artist? Let’s get you paid for creating. Are you a writer? Let’s get you paid for creating. Are you a creative person who hates having a normal 9 to 5 job? Let’s get you paid for creating. I used to drift from one job to the next, hiding my creativity because I was ashamed of the attention it brought me. But once I saw myself as a character in a movie — a comedy at that — I realized I could flip the script. I’ve spent the past decade obsessing over STORYTELLING. Mastery of Story is the ultimate skill. Don’t know where you’re going in life? Make it a story. Don’t know what to sell? Make it a story. Struggling to communicate big ideas? Make it a story. This morning I’m studying storytelling for business owners. And if you’re at all familiar with this topic you know the name Donald Miller. Donald Miller’s whole niche is the concept of the Storybrand. What is your brand’s story? Once you formulate this, you can memorize it, internalize it. Uh-oh . . . Here we to again — “So, what do you do?” Muah-hahaha. Are you ready? Here’s how you formulate you brand story into the perfect one liner. Use it as an “elevator pitch” for chance encounters with potential clients. Use it as an “explanatory paragraph” for your website, YouTube description, to aid in SEO and making the algorithm work for you.

Happy first day of Fall, y’all! The Autumnal Equinox arrived with a doozy of dream. Lets just say, the cat is out of the bag! And as iconographic as this dream was, only when I wrote it down did I start to connect the dots. Happy Writing, Werecats . . . May you be always ready to receive the muse 🐆