I hate, hate, HATED this question. How dare they ask me that 😤 They just want to judge me! Whoa. Why does this question attack my feelings so much? It’s because I don’t know the answer. I hear those words and I feel unprepared. What would happen if I was prepared for this question? You see, people who ask that question ARE attempting to judge you. Maybe they’re bored, maybe they’re anxious. But you’re right if you think you’re being sized up. So what if instead of answering them with sputtering and stammering, you had a specific and interesting response? What if your answer moved you closer to your dream outcome? What’s your dream outcome? —> Making $$$ doing what you love! Are you an artist? Let’s get you paid for creating. Are you a writer? Let’s get you paid for creating. Are you a creative person who hates having a normal 9 to 5 job? Let’s get you paid for creating. I used to drift from one job to the next, hiding my creativity because I was ashamed of the attention it brought me. But once I saw myself as a character in a movie — a comedy at that — I realized I could flip the script. I’ve spent the past decade obsessing over STORYTELLING. Mastery of Story is the ultimate skill. Don’t know where you’re going in life? Make it a story. Don’t know what to sell? Make it a story. Struggling to communicate big ideas? Make it a story. This morning I’m studying storytelling for business owners. And if you’re at all familiar with this topic you know the name Donald Miller. Donald Miller’s whole niche is the concept of the Storybrand. What is your brand’s story? Once you formulate this, you can memorize it, internalize it. Uh-oh . . . Here we to again — “So, what do you do?” Muah-hahaha. Are you ready? Here’s how you formulate you brand story into the perfect one liner. Use it as an “elevator pitch” for chance encounters with potential clients. Use it as an “explanatory paragraph” for your website, YouTube description, to aid in SEO and making the algorithm work for you.

So you can do fun stuff like this: https://youtu.be/KQro5XRudrY?si=1U-gKFzfZtIyFqsu

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I’m far from the best storyteller in the world. Yet here I am at a resort in Cairo after flying business first class on someone else’s dime. A year ago I was working 45+ hour weeks, barely scratching a living. Now people pay me to travel to them so they can make more money by optimizing their brand’s story. What’s your story? Tell us your Brutal Before (the pain you had to move away from) Tell us the moment you Accepted the Call (when the pain of your old life became so unbearable you moved towards your destiny) And conclude with your Now Wow (share how you solved your worst problem) With this formula you can create an inspiring story that will speak to your ideal client. “Facts Tell, Stories Sell” If you’d like 1:1 help crafting your perfect My Story, shoot me a DM.

Thank you @Tau Palamas for the kind acknowledgment and gifting me this beautiful third edition of your classic work, “Syzygy: Reflections on the Monastery of the Seven Rays.” I’ll say it again: it’s a privilege to be alive when you’re alive, Brother.