19d ago in Writing ✍️
“What do you do?”
I hate, hate, HATED this question.
How dare they ask me that 😤
They just want to judge me!
Whoa.
Why does this question attack my feelings so much?
It’s because I don’t know the answer.
I hear those words and I feel unprepared.
What would happen if I was prepared for this question?
You see, people who ask that question ARE attempting to judge you.
Maybe they’re bored, maybe they’re anxious.
But you’re right if you think you’re being sized up.
So what if instead of answering them with sputtering and stammering, you had a specific and interesting response?
What if your answer moved you closer to your dream outcome?
What’s your dream outcome?
—> Making $$$ doing what you love!
Are you an artist?
Let’s get you paid for creating.
Are you a writer?
Let’s get you paid for creating.
Are you a creative person who hates having a normal 9 to 5 job?
Let’s get you paid for creating.
I used to drift from one job to the next, hiding my creativity because I was ashamed of the attention it brought me.
But once I saw myself as a character in a movie — a comedy at that — I realized I could flip the script.
I’ve spent the past decade obsessing over STORYTELLING.
Mastery of Story is the ultimate skill.
Don’t know where you’re going in life?
Make it a story.
Don’t know what to sell?
Make it a story.
Struggling to communicate big ideas?
Make it a story.
This morning I’m studying storytelling for business owners.
And if you’re at all familiar with this topic you know the name Donald Miller.
Donald Miller’s whole niche is the concept of the Storybrand.
What is your brand’s story?
Once you formulate this, you can memorize it, internalize it.
Uh-oh . . . Here we to again —
“So, what do you do?”
Muah-hahaha.
Are you ready?
Here’s how you formulate you brand story into the perfect one liner.
Use it as an “elevator pitch” for chance encounters with potential clients.
Use it as an “explanatory paragraph” for your website, YouTube description, to aid in SEO and making the algorithm work for you.
Copy & Paste this to you notes app 👇
1) Identify your customer’s problem.
(Always start with the problem, the pain your ideal client desires to move away from in order to achieve their Happy Ending.)
2) Explain your plan to help them.
3) Successful ending to their story.
Be specific — DON’T be vague.
The goal is for the listener to identify themselves in the problem, “That’s me; that’s my problem.”
Make it feel like a new idea.
The magic happens when they see themselves in the problem presented in Step 1, and they desire the Happy Ending you offer in Step 3.
This creates a Story Loop, an open loop that anchors itself in their psyche.
Remember, “Facts Tell; Stories Sell.”
Draft this exercise for yourself.
No pressure.
This is just an exercise for your eyes only.
We’ll perfect it later.
Fill out these three steps for yourself and your business.
Watch the clarity come to you.
Before this exercise you might have no idea what you have to offer.
10, 20 minutes later you may realize you have a specific skill set that could change someone’s life.
Want to complete this exercise faster and with clarity.
Send me a DM and we’ll craft your Brand Story One Liner together 💪
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