It's crucial to enhance your content in various ways. Simple before and after photos are good, but to truly engage your audience, you need to add more flair. Make Your Content Dynamic For example, if you have a challenging detail job, document it thoroughly: - Take before photos and videos. - Capture videos during the process. - Finish with after photos and videos. This one job can generate multiple posts across all your social platforms. From before and after visuals to process videos, your content should include engaging text or captions. Grow Your Platforms Your main goal should be to grow each platform you're on. When starting, you might not be extremely busy, but you can create the illusion of constant activity. Market Your Premium Packages Always showcase your highest-tier packages. Here’s a step-by-step guide: 1. Select a Family Member's Vehicle for Marketing 2. Capture Before & After Photos/Videos 3. Set Up a Tripod While Working 4. Complete the Job 5. Capture After Photos/Videos Editing and Posting Once you’ve gathered your content, edit all the photos and videos. This will build a crucial part of your portfolio. Videos, especially, are your engagement grabbers and potential viral hits. Tips for Video Editing: - Use trending sounds. - Enhance colors. - Ensure videos are easy to edit (this saves time). Multiple Platforms Post your content across multiple platforms. Use hashtags, captivating captions, and post at peak times. Effective Marketing Simplified 1. Create High-Quality Content 2. Utilize Trends to Make Your Videos Stand Out 3. Distribute Your Content Widely Engage with Your Audience Got questions? Drop them in the comments.

If you truly want to scale your company, you need a brand, set your vision properly and aim for that goal with everything you have. For instance, our vision with Ascension Automotive is to grow into a global brand, with merch sales, car builds, a popular youtube channel etc… You know, all the glorious things in life. But, this is not easy, if anything sometimes it gets soul crushingly difficult. If you want to go down that path, by all means try it because it is possible, just harder than what I am about to speak about here. Building a well known local brand will scale your business tenfold in the long run within your local area, it will also help you get your business off the ground from the get go. Think, your city probably has a flagship restaurant that everyone loves and goes to, all you have to do is make your car detailing have a great reputation like that and then your brand is the staple in your community. Having a brand name, a well structured social media ecosystem and top tier website, you’re already 70% of the way there as this is the way most car care consumers check for legitimacy before booking with a brand. Here’s A Simple Step By Step Guide To Starting Your Brand. 1. Choose your name This is very, very important, this is literally your identity, how people will perceive you and where your business will be generated from. I spent a while choosing Ascension Automotive, it actually started as Ascension Auto Detailing, But We Have Further Scaled From That Point And Moved To Ascension Automotive, It was a small rebrand, but we made it work. Try to make your name stand out, it's much easier with AI now, have them generate a ton of names and if you find one you like, choose it, if there are not any good ones, keep brainstorming. 2. Build Your Social Media Platforms Create your Instagram, TikTok and Facebook Profiles These are the 3 platforms that I have found to have the best return for attention in the past 2 years. I Will be making a masterclass on social media growing and optimizing here soon, but for now, just create these pages.

Put Yourself In Front Of The Camera! One way we like to go about doing this is recording a video of us working and utilizing a voiceover for the video, it translates well as your viewers can actually see you, your work, and hear your voice. Now this may sound a bit odd but people like people, crazy right? Think, if someone comes across your page and it is only your work, they wont even bother to try and schedule with you, there isn't any depth. But if you are posting yourself in videos along with some high energy, your potential leads and viewers of your content will be more inclined to dropping a follow, further growing your brand! Your Instagram is an extension of your portfolio, most people check business Instagrams before making a decision, so yours HAS to stand out.

Outside Of The Skool Community We Are Growing Our Company Ascension Automotive. I'm sure if you're in this community you already know about this, but we are working super hard on the backend to absolutely explode our company and teach everyone in here how to do so as well. There is a lot more coming soon...

Time And Time Again, I Will Say That The Quality Of Your Content Will Determine How Many Clients You Can Get From Organic Content Alone. If You Have A Smart Phone, You're Already On The Right Track For A Solid Set Up! Here's A Quick Overview On How To Shoot High Quality Videos - Shoot In 4K 30Fps - Ensure Your Video Is Not Too Bright Nor Too Dark - Keep Your Shots Stable With A Tripod - Always Shoot More Clips Than You Believe Are Necessary (Trust Me, There Is Never Enough Clips) - Focus On The Following Shot Set Ups (Wide - Close Up - Detail Shots) PRO TIP: Before You Even Start Recording, Get A Game Plan For The Job And Imagine A Story With You're Going To Tell With The Video Itself.