If you truly want to scale your company, you need a brand, set your vision properly and aim for that goal with everything you have. For instance, our vision with Ascension Automotive is to grow into a global brand, with merch sales, car builds, a popular youtube channel etc… You know, all the glorious things in life. But, this is not easy, if anything sometimes it gets soul crushingly difficult. If you want to go down that path, by all means try it because it is possible, just harder than what I am about to speak about here. Building a well known local brand will scale your business tenfold in the long run within your local area, it will also help you get your business off the ground from the get go. Think, your city probably has a flagship restaurant that everyone loves and goes to, all you have to do is make your car detailing have a great reputation like that and then your brand is the staple in your community. Having a brand name, a well structured social media ecosystem and top tier website, you’re already 70% of the way there as this is the way most car care consumers check for legitimacy before booking with a brand. Here’s A Simple Step By Step Guide To Starting Your Brand. 1. Choose your name This is very, very important, this is literally your identity, how people will perceive you and where your business will be generated from. I spent a while choosing Ascension Automotive, it actually started as Ascension Auto Detailing, But We Have Further Scaled From That Point And Moved To Ascension Automotive, It was a small rebrand, but we made it work. Try to make your name stand out, it's much easier with AI now, have them generate a ton of names and if you find one you like, choose it, if there are not any good ones, keep brainstorming. 2. Build Your Social Media Platforms Create your Instagram, TikTok and Facebook Profiles These are the 3 platforms that I have found to have the best return for attention in the past 2 years. I Will be making a masterclass on social media growing and optimizing here soon, but for now, just create these pages.

Put Yourself In Front Of The Camera! One way we like to go about doing this is recording a video of us working and utilizing a voiceover for the video, it translates well as your viewers can actually see you, your work, and hear your voice. Now this may sound a bit odd but people like people, crazy right? Think, if someone comes across your page and it is only your work, they wont even bother to try and schedule with you, there isn't any depth. But if you are posting yourself in videos along with some high energy, your potential leads and viewers of your content will be more inclined to dropping a follow, further growing your brand! Your Instagram is an extension of your portfolio, most people check business Instagrams before making a decision, so yours HAS to stand out.

I believe everyone's initial goal when it comes to detailing is making $10,000/Month. Grossing 6 figures in any case scenario is amazing, especially when it comes to a service based business, most of the time it feels impossible to even touch this number but it truly is not that hard. Most of the time when it comes to starting a detailing company you chase lower end clients in the $100-$300 Range, but even then you can make $10,000/Month. Let me break it down for you: - Hypothetically You're working 25 Days Out Of The Month - You Need To Make At Least $400/Day (2 Details Most Of The Time) - Start Charging No Less Than $200 For A Detail - Close 2 Leads A Day For Over $200 A Pop - Ask Each Client That You Do For Referrals - The Ball Will Keep Rolling, The Compound Effect Is Real Now that it is slightly broken down, it seems more realistic correct? If you want to learn more about how to actually get leads keep your eyes peeled for the Leads Section!

When you're an Automotive Customization Shop, you need to ensure your quality is literally top tier for every post, presentation is everything when it comes to this business. Whether it is the final product of the vehicle, the process or you talking, make sure it is the highest quality possible. Here are some ways you can optimize and scale your video quality: - Shoot the video in 4k 30FPS - Record With A Lot Of Light - It can either be natural light or a high quality LED light - Focus on keeping the shot stable while shooting it Editing: - Get Premiere Pro - Color Grade Your Footage - Use Warp Stabilizer - Sharpen The Video All of these aspects of the shooting and editing process will increase your quality and overall presentation for your company.

Google Ads has been a game changer within our business. Researching how to make killer google ads will do the same for your business. Here are a few tips that we can give out for running Google Ads: - Pictures: Having top quality pictures show up within your ads can make or break your entire ad, people want to see the results you can provide. - Copyright: Your headlines matter, assume you're the client, what would catch their eye and force them to click? For Example, "Automotive Detailing" is extremely basic. You have 30 characters to play with, utilize them. "Top Tier Car Detailing" sounds and looks way more appealing. - Target Area: Generally a 10 mile radius is the best way to reach your target area. Scale and learn google ads asap, summer is around the corner, so it's time to flourish.