Will Guidara is one of my hospitality heroes. This book is a MUST READ if you're in this business...I also find his voice incredibly soothing if you go after the Audible version. lol He is a renowned restaurateur and was the co-owner of Eleven Madison Park in NYC, one of the top-rated restaurants in the world. Guidara's approach to hospitality redefined the dining experience by focusing on creating memorable moments for guests that go far beyond food service. He makes hospitality an art form, elevating the dining industry standard. If you watched the latest season of The Bear on hulu, you'll recognize moments that were pulled from this book. He co-produced this season! In this book, he shares the secrets behind turning a good restaurant into an extraordinary one through "unreasonable" levels of customer care. This book is a masterclass in creating unforgettable guest experiences. Full synopsis in the Book Club in our Classroom section!