I was on a coaching call the other day, and one of the guys asked about my upcoming "Forge Your Cult" event. "But you never started a cult. So what are you going to teach?" he asked. My response: "Well, what's a cult?" Him: "You know, a bunch of crazy people." Me: "So, a bunch of crazy people is a cult? So if you go to a mental hospital dayroom... That's a cult?" Obviously, I was going through my process, but I needed him to get to the point where he had to actually think about what the criteria were, as most people never do. A cult is a tribe with a unique culture. That's all it is. A group of people that have a unique culture, with a collective commitment to rituals and a collective sense of identity. We use it as some sort of nefarious, derogatory term in society. They'll say, "This is a cult, but not this. That is a cult, not that." But when you ask for objective criteria for a cult, they can't single out any one of these groups without considering their own preference. Most folks: "Well, I don't like them, and they're far enough from me and my cult, so I can call them a cult." What hurdles do such groups face? The more unique a cult is, the less outsiders understand. The less they understand, the more likely they are to consider the cult a threat. And what's the first strategy to recruit the larger group to join forces against the cult, you ask? To call them a scary, dehumanizing term like "cult". Cults are crucibles of loyalty that can drive a group to levels of success that lesser overlapped groups will never reach. Cult-like loyalty wins wars, conquers new challenges, and breeds empires. My event "Forge Your Tribe" opens registration on December 1. There are only 9 spots available. Get on the waitlist and you'll have first access to register. - MC