26d ago in MC Insights
The Definition of "Cult"
I was on a coaching call the other day, and one of the guys asked about my upcoming "Forge Your Cult" event.
"But you never started a cult. So what are you going to teach?" he asked.
My response: "Well, what's a cult?"
Him: "You know, a bunch of crazy people."
Me: "So, a bunch of crazy people is a cult? So if you go to a mental hospital dayroom... That's a cult?"
Obviously, I was going through my process, but I needed him to get to the point where he had to actually think about what the criteria were, as most people never do.
A cult is a tribe with a unique culture.
That's all it is. A group of people that have a unique culture, with a collective commitment to rituals and a collective sense of identity.
We use it as some sort of nefarious, derogatory term in society. They'll say, "This is a cult, but not this. That is a cult, not that."
But when you ask for objective criteria for a cult, they can't single out any one of these groups without considering their own preference.
Most folks: "Well, I don't like them, and they're far enough from me and my cult, so I can call them a cult."
What hurdles do such groups face?
The more unique a cult is, the less outsiders understand.
The less they understand, the more likely they are to consider the cult a threat.
And what's the first strategy to recruit the larger group to join forces against the cult, you ask?
To call them a scary, dehumanizing term like "cult".
Cults are crucibles of loyalty that can drive a group to levels of success that lesser overlapped groups will never reach.
Cult-like loyalty wins wars, conquers new challenges, and breeds empires.
My event "Forge Your Tribe" opens registration on December 1.
There are only 9 spots available.
- MC
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The Definition of "Cult"
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