How Do You Review Copy The RIGHT Way? · The 4D Copywriting Community

How Do You Review Copy The RIGHT Way?

👉 Question:

From @Mohamed El Faiomi - "I've been reviewing copy for a few weeks now but I'm not sure if I'm doing it correctly

When reviewing copy I identify the audience and check that the copy flows continuously by tapping on the audience deepest pains and desires.

Using copy element like curiosity, urgency, relateability etc

am I missing anything else?"

👉 Answer:

Yes, but there's really no one correct way to review copy because it depends so heavily on the piece you're reviewing.

So the best way to critique it is to develop the "inner mentor" in your head.

You watch other people review copy so much that you naturally develop a voice in your head to do it.

There are a few copy breakdowns in the "4D Community Trainings" course here on Skool, but ultimately to develop an inner mentor you'll need more recordings.

There are over 300 call recordings and daily calls in the 4DA to help you develop the inner mentor and improve you copy faster if that's something that would help you - https://www.tyson4d.com/new-4d-academy-page-j

32 comments