Are Copywriting Structures B.S.??? Exposing DIC, HSO, & PAS...
š Question: From @Karma - "I am wondering if it is better to stay with the same email structure for one client/email sequence only PAS for example or mixing them up from email to email." š Answer: Email structures (DIC, PAS, HSO) are just tools. If you wanna ever get past the newbie stages of being a copywriter, you have to move past them. Meaning, use them to understand how to write and maybe write a few emails intentionally using those frameworks. But past that, you should write things on your own while following good copywriting fundamentals. Here's the point though: I probably write HSO, PAS, DIC, etc. structured copy daily, but I'm not intentionally sitting down thinking "Ok, I need to write a PAS email"........... That's the completely wrong mindset.