[WEEKLY REVIEW] Subject Line Demolition
👉 The Copy: We've got even more copy from a 4D Academy student, email subject lines this time. - https://www.tyson4d.com/new-4d-academy-page-j SL: Basketball is a mental battle PV: here’s how to develop your mindset to dominate others SL: Abs are built in the Kitchen… PV: How this has stopped people from getting in shape SL: STOP cold calling to find wholesaling deals PV: This lead funnel has them calling you 👉 The Review: Subject Line 1: Basketball is a mental battle This is just a statement, there's no "So what? Why should I care?" Add curiosity, a benefit, or be dramatic. Instead of stating the obvious, change it to something different. Subject Line 2: Abs are built in the kitchen… Once again, this is just a statement and it's too predictable. People have probably seen it a hundred times. Add a twist to stand out. Subject Line 3: STOP cold calling to find wholesaling deals This one is slightly better than the other too, but still a little overused. The whole "STOP doing X to get Y" angle has been used a bunch, so be different. Maybe tie it in with a story, authority, or a benefit. For example: "How I signed a $5.32M deal without cold calling"