1d ago in 🔍 Weekly Review
[WEEKLY REVIEW] Subject Line Demolition
👉 The Copy:
We've got even more copy from a 4D Academy student, email subject lines this time. - https://www.tyson4d.com/new-4d-academy-page-j
SL: Basketball is a mental battle
PV: here’s how to develop your mindset to dominate others
SL: Abs are built in the Kitchen…
PV: How this has stopped people from getting in shape
SL: STOP cold calling to find wholesaling deals
PV: This lead funnel has them calling you
👉 The Review:
Subject Line 1: Basketball is a mental battle
This is just a statement, there's no "So what? Why should I care?"
Add curiosity, a benefit, or be dramatic.
Instead of stating the obvious, change it to something different.
Subject Line 2: Abs are built in the kitchen…
Once again, this is just a statement and it's too predictable.
People have probably seen it a hundred times.
Add a twist to stand out.
Subject Line 3: STOP cold calling to find wholesaling deals
This one is slightly better than the other too, but still a little overused.
The whole "STOP doing X to get Y" angle has been used a bunch, so be different.
Maybe tie it in with a story, authority, or a benefit. For example: "How I signed a $5.32M deal without cold calling"
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[WEEKLY REVIEW] Subject Line Demolition
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