Men's Brand STR Table - Mid-level brands, free to use

Hey everyone,

inspired me to start being a little more intentional about doing actual research with hard data. So I starting compiling a spreadsheet of Men's brands and sell-through rate for various eBay categories. These brands are not all of the high-end brands that you typically hear about and rarely find. I wanted a spreadsheet with all of the brands that I commonly find so that I would know what's worth picking up. There were definitely some surprises in here.

Link to the sheet: https://docs.google.com/spreadsheets/d/1CZXTJia4DWJBj9DV-65u8-kXT7tR3mdoqZgxhwxlZlI/edit?usp=sharing

Here's how I calculated the STR on these:

Searched for a brand in the search bar (e.g. Bonobos)
Used the filters on the side to get to a specific category (e.g. Men's clothing > Shirts > Polos)
Divided total sold in last 90 days to total currently listed (e.g. 4,000 sold / 12,000 listed = 33%)
Went through each relevant eBay category for each brand on the sheet

I wanted to make this free to use for anybody else who is curious about these lower-mid level brands. There is money to be made if you are able to source these items for $1-3 and okay with an ASP of $12-25. I source almost everything for $1, so this meets my metrics.

Let me know if you have any questions. GOD BLESS YOU ALL!

P.S. If there are any common brands I'm missing, please feel free to suggest. I'll be updating this resource as time permits.

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