Your Product Alone Won’t Sell Itself · Selling Online / Prime Mover

Your Product Alone Won’t Sell Itself

One of my biggest takeaways is:

Even the best product in the world won’t make a difference if no one knows about it or understands its value. Marketing is the vehicle that drives your product into the hands of your ideal customer. Without it, your product is essentially invisible.

So my responsibility is to Focus on the Funnel, Not Just the Product Because the right funnel can sell even a mediocre product. A bad funnel, on the other hand, can tank even the greatest product. Your focus should be on building a journey that leads customers from curiosity to conversion.

People don’t buy products—they buy stories, emotions, and solutions.

Marketing is the lifeblood of your business. You can always tweak and improve a product later, but without great marketing, no one will ever see it. Focus on building a killer offer, crafting a powerful message, and driving traffic to a funnel that converts. That’s how you win in the game of selling online.✌🏾

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