20h ago in Intro's & General Discussion
These are the 3 things every linchpin offer needs to convert prospects to buyers on repeat
If you're getting people to your MIFGE VSL sales page and they're not buying, then your offer is missing one of 3 things.
As a quick reminder, an offer is a collection of products that differentiate you from your competition and increase your customers' chances of success with your core product.
The first thing your offer needs is products that crush objections.
- If they don't have time, find a way to create 30 minutes in their day.
- If they don't have design skills, give them templates so they can get good looking results out of the gate.
- Think of the things that keep them from buying and give them solutions so they have to buy!
The second thing your offer needs is products that they'll need in addition to the core product.
If you're selling funnel templates, once they get the funnel up they'll need some ad creative templates.
Once they have ads running they'll need a mini course or checklist for maintaining ad campaigns..
And the last thing they need is a giant contrast between the perceived value and the price.
People love getting deals.
Add enough value to your stack so that what you provide costs 10x what you're charging.
Don't artificially inflate value and get in trouble with the FTC here.
🚀
- James
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These are the 3 things every linchpin offer needs to convert prospects to buyers on repeat
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