In the Linchpin model the idea is that monthly recurring revenue is king as otherwise its no business but a promotion. To get people into our program we use the MIFGE (the most incredible free gift, ever). Instead of showing an SLO we get people sign up to our continuity offer with a free trial and free bonuses. Is the Linchpin still the thing as the last days it seemed to me that we should rather offer an SLO on the thank you page. As opposed to offering people a free trial and free bonuses on the thank you as a MIFGE? And then reimburse the costs with the bulk continuity.

Feeling like you’re doing it all alone. I know that struggle too well. It’s isolating, exhausting, and sometimes downright frustrating. In 2024, we made a shift. We stopped guessing. We focused on systems. And most importantly, we found people who made us better. Both on our team and outside resources Because the truth is, no one builds something real entirely on their own. Systems save you time and sanity. Community gives you support and clarity. And that person that does something 10x better than you gives you freedom. If you’re tired of spinning your wheels, here’s the reminder you need: You don’t have to figure it all out alone. 2025 could be your year to finally make the leap. Small steps.. Consistent effort.. And a little help from the right people. You've got this. 🚀 James

I know it feels overwhelming. Starting something new… Making a change… Taking that first step. It’s not because you don’t want it badly enough. It’s because the stakes feel high. You’re not lazy. You’re not unmotivated. You care. You care so much it’s paralyzing. What if it doesn’t work? What if you get it wrong? Let me tell you something: Your fears aren’t a flaw—they’re a sign of how much you want this. And I’ve been there. Standing in the same spot, staring down the same doubts. Here’s what I learned: You don’t need to have it all figured out. You just need to start. One step. One choice. One decision to say, “I’m ready.” 🚀 ​- James

What’s the price of waiting? I don’t mean money. I mean.. Dreams sitting on the shelf.. Ideas atrophying and rusting out. Opportunities stacking up in your rearview mirror. If this year has taught me anything, it’s that momentum doesn’t come from wishing—it comes from action. One step. One decision. One move in the right direction. The question is: Will 2025 be the year you finally break through? Or will you still be stuck, looking back, wondering what could have been? Stay sharp. Stay ready. 🚀 - ​James

So many entrepreneurs waste hours trying to create lead funnels that convert. You tweak headlines... Rewrite opt-in copy... And still? Low opt-in rates and an inner voice that makes you question why you're even doing all of this in the first place.. But when your funnel isn’t converting, it’s not necessarily because you’re not putting in the effort. You're probably just missing an optimization system that actually works. Think about it. Low opt-in rates. Staring at the screen, wondering why no one’s biting. Throwing darts in the dark. No data. No direction. Just wasted time while your competition pulls in leads, grows their list, and scales. It doesn’t have to be that way. Do this instead... Make ChatGPT your best buddy and... Dial In Your Ideal Client Avatar: Get crystal clear on their pains, dreams, enemies, and mission. ChatGPT thrives on specificity. Craft a Lead Magnet That Speaks to Their Soul. Make it a lifeline that describes their pain in detail and shows them the strategy for how to escape their pain. Actually write something.. don't just generate another spiritless PDF. Leverage ChatGPT for Funnel Copy. Upload your ICA and lead magnet, then let ChatGPT create emotionally charged copy that positions your offer as the answer. Test and Optimize Variants. Use ChatGPT to generate 4-6 versions of your opt-in page and test them against your audience simultaneously. Get Smarter With AI Feedback. Share your conversion data with ChatGPT, and watch it refine your copy to perfection. This isn’t guesswork. This is a strategy. If you did this.. the following could be true: Your opt-in page finally connects with your audience. Conversion rates climb with every tweak. Your lead funnel works for you—pulling in leads, growing your list, and scaling your business. That’s the power of this system. Your move. - James