The Biggest Mistake in Selling Online: Focusing on the Product, Not the Buyer

Hey everyone,

One of the most common mistakes I see in online sales is putting too much focus on the product and not enough on the buyer’s journey. While having a great product is important, the way you guide your audience toward making a decision is what truly drives success.

Here are three key areas where this mistake shows up and how to fix it:

Neglecting Emotional Triggers People make buying decisions emotionally and justify them logically. If your messaging only highlights features without tapping into emotions like desire, trust, or fear of missing out, you’re missing a huge opportunity. Speak to their aspirations, struggles, and dreams.
Overcomplicating the Process A cluttered website, unclear navigation, or too many options can overwhelm your audience. Simplify the buying process to make it as easy as possible for them to say "yes." A confused mind doesn’t buy.
Ignoring Post-Purchase Experience Many sellers focus solely on making the sale and forget about what happens afterward. A great follow-up experience—like a thank-you email, helpful tips, or upsell opportunities—turns buyers into loyal advocates.

Selling online isn’t just about having a product; it’s about understanding and guiding your buyer every step of the way.

What’s one adjustment you’ve made to better focus on your audience’s journey? Let’s share insights and help each other improve!

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