Podcasting Industry Report · Selling Online / Prime Mover

Nilesh Jain

1d ago in SellingOnline.com

Podcasting Industry Report

The latest podcasting industry report reveals some eye-opening statistics:

Key Findings:

Total Podcasts: There are 2,743,850 podcasts in existence.

Active Podcasts: Only 381,197 of these are currently active, meaning they've released an episode in the past 90 days.

Established Podcasts: A mere 34,913 podcasts are considered "established," accounting for 95% of total podcast listenership. Established podcasts are defined as those with over 100 episodes that have shown continuous improvement.

Decline in Podcasts Reaching 100 Episodes: The percentage of podcasts reaching the 100-episode milestone has decreased from 6.52% to 4.80% in the last month, indicating that 47,194 fewer podcasters are achieving this benchmark.

Implications:

If you're an independent podcaster with a clear plan to produce 100 episodes and a strategy for continuous improvement, you're entering a space with minimal competition. This commitment positions you to succeed in the podcasting industry.

When I completed my 100th interview podcast with one of the industry leaders, I was on cloud 9. It was one of the best feelings in the world.

Nilesh Jain

Podcaster's Elite Hub

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