FHL has a killer headline, let me tell you why. · Selling Online / Prime Mover

Aug 31 (edited) in Intro's & General Discussion

FHL has a killer headline, let me tell you why.

I looked at FHL's order form. It's built, proven, to convert sales on tickets averaging 1,000, right? Ignore the fact that it's 97 bucks, it's the same one that they've used before.

The title says:

Attend Funnel Hacking Live Online For FREE (And Only Pay At The End If You Feel Like It's Worth It)!

...or Pay $97 Up-Front and Get All of the Replays for FREE!

This title conveys a compelling and risk-free offer for the online event.

It suggests that attendees can participate in the event without any initial payment and only pay afterward if they believe the experience was valuable. The alternative option presented is to pay $97 upfront and, in return, receive all the event replays for free.

Key elements conveyed:

Risk-Free Participation: The "attend for free" option reduces the perceived risk, making it more appealing to potential participants who might be hesitant to commit financially without knowing what they'll get.

Value Proposition: The emphasis on only paying if the event is deemed "worth it" suggests confidence in the quality of the event, which can instill trust and attract attendees.

Incentive for Upfront Payment: Offering the replays for free as an incentive for those who choose to pay upfront provides an added value that might appeal to those who prefer access to the content later on.

Choice and Flexibility: The title gives potential attendees a choice between a no-risk option and an option that includes a tangible benefit, catering to different preferences and increasing the likelihood of conversions.

So, look at YOUR headline, YOUR offer. How can you hit these four elements with it? How can you use this to offer something WILDLY new in your industry? Hint: it doesn't need to be an event like FHL.

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