Did you know Performance Max campaigns hold a goldmine of insights?

Among them are converted search terms, a powerful indicator of what’s driving results in your campaign. But what do you do with this valuable data?

Here’s what I do,

I take these converted search terms and integrate them into the search themes of my Asset groups. Why? Because these terms have already proven their worth. By aligning them with the creative assets and messaging in your campaigns, you can boost relevance and drive better performance.

But I don’t stop there,

I also use these search terms to create dedicated ad groups in my Search campaigns, testing them across different match types, exact, phrase, and broad. This way, I can see which match type delivers the best results and double down on what works.

The data is there—are you leveraging it to its full

potential?

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