there is no page here

Cant read the logo with the phone number in it. It needs to be clearer. I don't see much difference between the carpets especially on mobile. Do you have better images? Form button doesn't stand out enough and is pretty low on the page. It might be below the fold when people are viewing on smaller windows. Form should not be collapsible sections. Have it as one design like @Walter Chao said. Its a really long for a simple quote. How much of that info is really needed. Are you just going to call the person to confirm and get more details then simplify what is collected. The less a potential customer has to give the more likely they will fill it out. Do you have something you can give away like a "how to maintain your carpet pdf" or something like that to maybe entice them? Do you have a competitive price you can put up like "starting at XX per sq feet". Why should they use you instead of someone else. I might suggest you hire a professional designer to really put some work into this. It will cost some cash but i feel it really needs a more professional polish especially compared to others when i search "carpet cleaning spokane wa"

Yep what @Emerson F says. Google ad requires patience. Use the downtime to maximise SEO on your website. Website SEO optimization is the #1 thing you need.

Agree with @Emerson F here. I would have 1 pmax per country then with each pmax i would have different asset groups going to different landing pages. One for each of the audience. I might add that how do you do in each country? I would focus ad spend and energy to get one country at a time up to a significant amount of conversions. Then you take what you learned about that and apply it to the next country and so on. I made the mistake of trying to do a lot of countries at once and then not having much budget for any of them. Plus you can more easily tailor the landing pages with text, language and images more suitable to each country.

I wouldnt run this unless you are getting 40-50 conversions a month. Are you?

My industry doesnt really follow those sales as we are very niche but i do have a robust black friday week sale. I usually boast the ad spend from now until after its done. I find my email list to be the best for these sorts of sales and i have my pop up journies tailored accordingly.