Among them are converted search terms, a powerful indicator of what’s driving results in your campaign. But what do you do with this valuable data? Here’s what I do, I take these converted search terms and integrate them into the search themes of my Asset groups. Why? Because these terms have already proven their worth. By aligning them with the creative assets and messaging in your campaigns, you can boost relevance and drive better performance. But I don’t stop there, I also use these search terms to create dedicated ad groups in my Search campaigns, testing them across different match types, exact, phrase, and broad. This way, I can see which match type delivers the best results and double down on what works. The data is there—are you leveraging it to its full potential?

Optimizing your product title can lead to a 250% increase in clicks and 93.65% increase in conversions? From my experience, I've seen cases where just fine-tuning product titles resulted in a staggering 93.65% increase in conversions. If you're running Shopping campaigns, don't underestimate the power of a well-crafted title. It's not just about stuffing keywords—it's about creating titles that align perfectly with what your customers are searching for. Then the Outcomes? Better visibility, higher click-through rates, and a significant boost in conversions. Don't leave money on the table. Start optimizing your product titles today!

Did you know that you can automate your bids to hit specific revenue goals? Here's a quick overview of Target ROAS (tROAS). This strategy ensures that every dollar spent on Google Ads is driving the maximum return. By setting a tROAS, you align your ad spend directly with your revenue objectives. In my experience, tROAS has been a game-changer for campaigns focused on revenue growth. But remember, it's crucial to have enough historical data before setting your targets—this ensures your strategy is realistic and effective. If you're looking to maximize every cent of your budget, mastering tROAS is essential.

I just started a brand new campaign (maximize clicks bidding) option a few days ago at $35.00/daily. I realized that it would be really fitting to add a lead extension to one of my ads, but I am wondering how I should go about it without throwing anything off. Right now my main conversion goal is purchases in terms of campaign setup. What is the best protocol?

Hi all, I noticed that since Friday all of my campaigns have generated 0 sales, which is super ODD as we have had great results, especially with the brand search and brand pmax campaigns. I made a few small adjustments to the budget on Friday, but it's seems very weird and unlikely that this could lead to a complete drop in conversion rates. From Google's Conversion dashboard, it shows that it's recording activity but that the last conversion recorded was on Friday. Have you guys ever experienced something like this? I am a bit lost as to how to troubleshoot -- would really appreciate any insights. Thanks so much! cc: @Austin LeClear