September's AMA answers are now uploaded to YouTube! I go on a bit of rant with the first question by Tammy. Sorry to anyone where you might not feel I answered your question fully and instead start ranting - I'm prone to go down rabbit holes especially when riffing Q&As like this. Hope you all get some value and I hope to see you on October's AMA which I will post the thread for questions towards the weeks of the 21st. @Tammy Bridges @Vijay Kumar Pathipaka @Jacek Pyziak @Rob Sanders @Mohamed Tefridj @Lawrence Pryor @Ashley Longoria @Caro Rios @Alley Hassen @Tommy G @Nichol Low @Jami Leclerc @Planters Exchange @Matt McCormick @Dave Christie @Charisse M @Krushna Sharma @Gabriela Morosanu @Jim Hamiod @Amanda Coleman

Hi, just joined the community. Our Company is AirDrate, my title is Sales & Marketing Director. We are a UK founder owned start up, launched in Dec 2023 and have had a steep learning curve with PPC! Soaking up as much knowledge as possible, love the videos - they are the easiest to consume, understand and most relevant I have come across. Our product is extremely niche and we struggle to get agencies to understand the implications of this. Looking forward to discussions and respectful informed advice always welcome!

so i had somebody tell me my Campaigns (search, shopping and pmax) were not performing at optimum levels because my Google Tag is either incorrect or not installed correctly. They said if installed correctly, it provides feedback back to Google campaigns to help finding "my" audience. He said my conversions were sporatic because google has no feedback from our Site (?) Is this a possibility? I thought that why we sent Google Audiences and Signals and email lists etc. Any feedback on this would be appreciated. I'm running out of tequila.

I've got some major issues in a couple of campaigns where ROAS has just tanked (these are long running campaigns that have historically been doing well). I was trying to evaluate the products in the campaign (we have a large catalog of about 10K products so have products broken up into campaigns by product type). I looked at results from Sept 1 - today and it shows our cost is around $4K. I went to the products tab and selected the same date range to evaluate if I had items that were getting a lot of clicks and no revenue. When I exported that report it showed my total cost at like $500. How is this so far off? Am I not looking at something correctly?

Hey PPC Gang, I just posted a new YT video about broad match keywords. When used correctly, broad match keywords can be a huge booster to your campaign. However, I see too many accounts where they are using broad match keywords in situations where it doesn't make any sense and is driving a ton of wasted ad spend on irrelevant search terms. Hope this provides some great value to some of you!