Oct 2 in 馃挰 General discussion
Broad Match Keywords: When to Use...and When to Avoid
Hey PPC Gang,
I just posted a new YT video about broad match keywords.
When used correctly, broad match keywords can be a huge booster to your campaign.
However, I see too many accounts where they are using broad match keywords in situations where it doesn't make any sense and is driving a ton of wasted ad spend on irrelevant search terms.
Hope this provides some great value to some of you!
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Broad Match Keywords: When to Use...and When to Avoid
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