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PPC Launchpad By GrowMyAds.com
Public • 2.2k • Free
8 contributions to PPC Launchpad By GrowMyAds.com
6d ago inÂ
Black Friday - Google Ads Strategy 🤑
Hey Everyone! We're close to Black Friday and I'm currently thinking about the best way to structure my campaigns. I already run PMAX, Standard Shopping and Search in my account, but my question is.... 1 - Create a new separate campaign for Black Friday 2 - Create a new asset group within my PMAX campaigns specifically for BF 3 - Add images and texts to my existing asset groups. What do you think might be the best way? 🤔
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New comment 11h ago
1 like • 11h
Hi Thiago, Hope you are doing well, Since I only have idea about search campaign, I can share few insights here, you may consider based on your business requirements and marketing objective. Here as you have mentioned that you ar already running the search campaigns and the sale is very near, in this creating new campaign may be a time consuming process and it cannot skip the learning period phase and it may take 14 plus days to rampup. However if you would like to boost the existing then you may reach out to your associated google rep for the optimization part. Also there are few strategies such as target impression share maximize clicks etc. If you are looking for conversions then it may take time for a new campaign as the system takes historical data and this is ideally recommended if the campaign is able to get 40-50 conversion. Moreover you may look at the other alternatives such as PMAX campaigns
18h ago inÂ
Limited By Search Volume
As everyone knows you cant trust google as they try to squeeze every penny of of us. So this morning i came in and checked my ads and see now 2 of my groups are limited by search volume where previously they said to increase the spending. This is probably due to me find a few broad match keywords in them and converting then to phrase. I am still get conversions in them. The question is what to do next. Google says to switch to broad match but we know that will just increase the cost and budget with not necessarily any real gain for me. Does Limited by search volume negatively affect you ads? Always something new here.
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New comment 11h ago
0 likes • 11h
Well limited by seach volume is just an indicator that the reach of the keywords are limited and in this case you are correct it may impact the ads. However you may take a look the same keyword in the keyword planner tool and see if there is any difference in search volume. Also you can check with keyword forecast as well.
3d ago inÂ
TCPA - By Default
Hello All, I have not set any TCPA, it is taking by default, and this is impacting my ads; even if I deselect it, it will show me again. Can anyone help me with this?
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New comment 2h ago
0 likes • 11h
Yes I certainly agree with @Stephen Gache . Could you please share more light on it @Madelaine Mann
4d ago inÂ
Click Or Conversions
Hello Google Experts, I am running a campaign with low search volume. Currently the campaign is on "Maximise Clicks." its been like 10 days. I am getting irrelevant clicks, which means no conversion. On a daily basis, I am marking negative keywords as well, but I am planning to switch to "maximise conversions." Atleast I will get some conversion out of it because the client is not happy with the on-going performance. Should I do it or wait for some more time and then switch to conversion? What you guys suggest?
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New comment 2h ago
1 like • 11h
Hey Mohammed, Ideally it is not recommended to switch to the conversion based bidding strategy very initially. In this case I would recommend you to get atleast 1-2 months or 40-50 conversion for the system as the tcpa or max conversion, troas are smart bidding strategy where it takes historical data. Also if you are using max clicks you should never focus on conversion as the system is optimising to maximize your clicks focusing on conversion is not recommended as this is not a KPI to focus and this is not the reflection of max clicks bidding strategy.
5d ago inÂ
Landing page review
Got my first landing page done. www.cleancustomspokane.com What would you change? Please don’t click the button- it goes to an instant quote form and that is how I am tracking conversions. It is an HTML code and unfortunately dont know what other method to use to track conversions. The final submit button stays within that page since it’s html code.
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New comment 12h ago
0 likes • 12h
Hi Jose, You may refer to this google page speed insights, this may help you to know if there are any issues on the landing page with regards to loading speed etc. Link: https://pagespeed.web.dev/analysis/http-www-cleancustomspokane-com/ghip78tj0i?form_factor=mobile
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