Welcome Derek!

Welcome Mauria! do you run ads currently or looking to get started? :)

What makes you the most money (Net profit) consistenly over the last 3 months. Monitor by looking at your sales of each product (and their category) and adjust as you see fit. A simple look at what 20% of products contribute to 80% of your bottom line and stick to those

@Linnea Olsen I wouldn't combine personally. You have a perfectly running campaign that works for an audience completely different to the other. The metric of an audience is more detailed than just them being next to each other + speaking the same language. There's many cultural, social, psychological etc differences. I would try and adjust my Pmax. Maybe start from the search campaign to see if you can get that working for the country that isn't working well. ONce you get good data on that, then can use for your Pmax campaign. The thing about PMax is it uses past data as an influence for future performance. So trash data = trash performance.

@Gasikis Joo 1. Some of his vides cover some of the questions in case you hadn't seen them. https://youtu.be/qceni_Q1Yk0?si=YrHgctyy-XFHzJ5U and https://youtu.be/IIAr7vYh7l4?si=SpKxUj1sWbCQ5bcR 2. As above -- but He's mentioned in his PMax course of having a standard shopping 'catch all' That being said it depends on what products you're advertising in both campaign types (best sellers? All products? etc.) I know 3-5 is probably looking for his opinion so will leave it here but thought that the above might help so he can answer the others that aren't as easy to find an answer for just searching online

I see ~ I would totally lean into Facebook if it’s new tech. Since no one is exactly searching for the product. Curious to see what type of informational keywords there are that you could piggyback off of. Either way, you’d definitely need more top of funnel awareness campaigns for sure. Have you got anything on the driving traffic side of things for awareness?

@Amanda Coleman Hope you were able to set up tracking finally! It's often headache when you're first learning and it's never always accurate because a lot of people don't allow websites to track them (understandably) nowadays - so don't feel like you're doing something wrong if it isn't always right. I understand the reasoning to go more BOF ~ I don't know how you're defining 'brand set up' but if budget is tight, I'd definitely focus a lot on more TOF awareness through social content and even blogs as well. If people are searching for solutions, I think you'd crush with a solid number of blogs answering the questions they're searching for especially for a small niche as there'd be low/no competition meaning chances are you'd hit top page for the searches. IF you get that right, then your BOF ppc would crush especially remarketing to that traffic that read your article