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PMAX Product Report Not Matching Cost
I've got some major issues in a couple of campaigns where ROAS has just tanked (these are long running campaigns that have historically been doing well). I was trying to evaluate the products in the campaign (we have a large catalog of about 10K products so have products broken up into campaigns by product type). I looked at results from Sept 1 - today and it shows our cost is around $4K. I went to the products tab and selected the same date range to evaluate if I had items that were getting a lot of clicks and no revenue. When I exported that report it showed my total cost at like $500. How is this so far off? Am I not looking at something correctly?
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New comment 17d ago
0 likes • 26d
Here are some screen shots of what I'm looking at. I confirmed the date ranges are the same and that I'm definitely looking at the same campaign.
0 likes • 23d
@Amanda Coleman It's a PMAX campaign. I was wondering if it had something to do with customers clicking links that weren't related to products like sitelinks and such?
AMA Google Ads - July 2024
PPC Gang, Send me your Google Ads questions in this thread and next week I will do a Loom video answering them and give my advice and will post in the group for everyone to watch and review. To Growing Your Google Ads!
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New comment Aug 9
0 likes • Jul 23
We need to add videos to all of our campaigns but this isn't an area we have a lot of strength in. We also sell 15K products to a wide group (livestock and horse and pet owners - but primary buyers are livestock). Tips for best practices for the videos especially for products that can be used on multiple types of animals (so makes segmenting a little trickier).
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Mandi Snyder
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5points to level up
@mandi-snyder-2156
Ecommerce Manager for PBS Animal Health and RJ Matthews Co.

Active 15d ago
Joined Jul 11, 2024
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