Client wants to apply some wild daily budget changes for BFCM period - would love your opinion.

I am working with an ecommerce client who has provided the following daily budget request for the Black Friday/Cyber Monday period. They want us to update the budget daily to ensure we're spending these amounts.

Have any of you ever taken this approach? I have not and I am concerned that increasing and decreasing the budget every single day per their guidance will lead to performance issues.

I'd appreciate your POV and how you'd respond to this suggestion. Can we make it work, or should I suggest we have a monthly budget up a week before Black Friday and rely on seasonality adjustment or lower Target ROAS during the sales periods?

I also realize I can create a new campaign during BFCM promo period to up the budget during that period, but the client is very keen on spending these amounts per day, so I'd have to manually update the budget daily, which like I said, feels off to me.

Thank you for your help!

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