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22 contributions to PPC Launchpad By GrowMyAds.com
Can you track add to carts from a keyword level
I have my purchase and add to cart tracking set up via tag manager, so it will fire once an action is taken, I'm just not sure how this is represented through the reports on the google ads dashboard. This is currently what I have as a report set up below- how do I know which keyword has triggered an add to cart?
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New comment 9d ago
Can you track add to carts from a keyword level
0 likes • 20d
@Charisse M Each conversion you want to see needs to be set up in Google Ads. You can set up conversions using Google Ads or through Google Analytics and then import them. Most prefer Google Ad conversion tracking. It sounds like you're using Tag Manager. Check that your action is firing. Do you see conversion in your Google Ads conversions data for add-to-cart? You can also test your tag firing in Google Tag manager to ensure it's set up. Depending on your shopping cart you might see that too (shopify). When you set up the conversion in Google Ads you can assign it a value ($). This is a $ value you'll have to calculate based on how valuable the conversion is to your business.
0 likes • 9d
@Charisse M Yep. Go to your search keywords in your search campaign. You'll see that data there.
Urgent
Good Morning. Could you kindly review this story about the Wetherington Law Firm offering help after a heart-wrenching month for young football players? I would appreciate your thoughts on how Google Ads could be used to attract cases like these. My goal is to secure at least one case from one of the affected parents. https://wfirm.com/help-for-families-after-tragic-football-losses/
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New comment 13d ago
1 like • 21d
You would want to start with some keyword research to see if there is demand for this type of PI. If so you can work out budget and keywords to start testing.
How to drive traffic with ads
Hi all! I just launched my website. I am having trouble with the ad world and would love some guidance to drive traffic! I am trying to understand how it all works but having a hard time. Thanks
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New comment 15d ago
1 like • 21d
Ads can be a big topic. At a high level view. If your service or product is in demand and is searchable on the internet ads on a search network like Google would fit well. You can also try social ads for this too, but I would start with search. If your product or service is new or isn't looked for often, ads on a social channel to create awareness fit well. I would avoid search ads for this as people aren't looking there. You will then need to find out where your potential audience fits best and test ads on that social network. If you plan to do either types of paid ads I would hire a consultant. If you want to learn this yourself you can get info on YouTube or pay for some classes. Google, Meta and others can quickly eat up your budget.
Supplemental Feeds | Google Merchant Center
The new update to Google Merchant Center changed everything around. If you're like me and like to use a spreadsheet where possible, using supplemental feeds for product info testing is handy. But in the new update, it's nowhere to be found. After a bit of digging, and no help from Google documentation I found it. Here's how to activate the supplemental feature. 1. Go to settings in your GMC and then to add-ons. 2. Find "Advanced data source management" and add it. 3. Go to "Data Sources" 4. Under data sources "Provided By You" you should see "Supplemental Sources". If it's not there right away do a refresh. Depending on your changes it might take a while to see any data related to the changes after you add your new supplemental feed. But I am curious if others who had feeds set up already - was this already active for you? It wasn't for me.
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Supplemental Feeds | Google Merchant Center
Getting a lower CPA
Hello. I will start working on an account with Google ads search campaign running for months already. They're CPA is already at a $100-110. Their business is in service industry. Is the CPA too high and is it possible to lower it down?
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New comment 21d ago
0 likes • 21d
Yes, this is part of optimizing your ads from campaign and ad structure to keywords and bidding.
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Jeff Taylor
3
41points to level up
@jeff-taylor-1953
Marketing and Marketing Operations. I love the data behind the marketing, and then the execution.

Active 7d ago
Joined Jul 23, 2024
Bend, Oregon
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