I enjoyed Alexander Estner's recent work on defining your ideal customer profile so much that I decided to add it to the Classroom Section in the group (see "Classroom" in the top menu 👆🏼). Here's how to access these amazing resources: Step 1: Go to the Class "Stage 1: Preparing to Scale" Step 2: Go to the "Ideal Customer Profile/Avatar" lesson under the "Market Research 101" Category. Want more help? Check out the diagram instructions below. This is a MUST READ for anyone refining their pitch or product offering and wants to truly understand their dream client. Let me know what you think in the comments below, and see you in the class.

New Content/Lessons Added to the Outbound B2B Sales Skool Classroom Section (Stage 1 | Details Below) Business Owners Trying to Scale: If you feel stuck or locked into your business working as an employee day in and day out, these FREE lessons are for you (classroom section 🔝). Alternatively, if you are trying to get to the next level but don't know your limiting factor and biggest bottleneck 🛑, these videos may help you identify what's holding you back. Over several hours of detailed video content, I uncover and break down the BIGGEST mistake most business owners and entrepreneurs make when trying to scale too soon. I provide clear examples and actionable copy-and-paste worksheets you can use today to audit your business. Check out the new value-packed lessons in the Classroom Section under "Stage 1"(free as always): - ✅ Lesson: Unit Economics Explained - ✅ Lesson: Keep it Simple Stupid - ✅ Lesson: How to KISS (Keep it Simple) You'll learn: (1) How to ensure you can scale profitably. (2) WHY creating simplicity and focus (dream client and offer) is critical. (3) HOW to choose the #1 focus for your business that can explode growth. In case you are deciding whether to watch this, I feel compelled to emphasize how vital this information is. 🔥 If you said, "Ben, come into my $500k+ ARR business and do only one thing 🥇, what would you focus on?" I would respond by sending you this content. Please let me know if you have any questions!

I've realized I may have put the cart before the horse. I've launched a ton of valuable content on B2B outbound growth-related topics, tactics, systems, and strategies in the "Classroom" section of the "Outbound B2B Sales" group; however, after speaking with members of the group, I realize that I did not provide enough structure to guide everyone through the content! But don't worry! The solution is underway. Here's the solution: (1) I've restructured the content into a straightforward step-by-step process to learn what Outbound B2B growth is and how to implement it in your world and business. (2) I'm adding more videos that provide context and explain what to focus on and why, which will help you understand the overall world of B2B outbound. To kick off the solution and give you a tangible and quick "tip of the spear" win, I have added a new "What is Outbound" Class to the Classroom section. Go there now to get a crash course on the overarching topic of "Outbound" and check out the new classroom structure: Stage 1-3. One final thing... The course, including everything within Stages 1-3, is being built over time. Many of the critical pieces are there, but it is evolving as I create more content each day. So, stay tuned and look out for these updates. I'll let you know whenever I add a new lesson to the Classroom section! As always, let me know what you think in the comments below. Let me know if you have vital topics or questions you want answered that I have not yet answered in the classroom section. Your feedback is critical to focus my direction on content creation! I cannot do this with you! Love you guys. -Ben

Massive changes just went live in the Classroom section for my New & Free B2B Outbound Masterclass! The short and skinny of it is this...I restructure the entire classroom section to make it easier for you to know EXACTLY where to start and to find the B2B growth/sales resources you need to grow your business or enhance your sales skills. I also added a bunch of new lessons...with more to come every day! The class is now broken into three parts: (1) Stage 1: Preparing to Scale (2) Stage 2: Generating Demand (3) Stage 3: Building a Sales Machine Check out the video below for the full scoop on the big class updates!

Want to ensure your B2B offers crush 📈 without wasting months or years going in the wrong direction? 🤔 Go to the classroom section 👆🏼 (top of group) to watch the new free training I created. You'll discover the exact steps I take to generate B2B product & service offers through deep conversations with my dream clients (the RIGHT WAY)! Do not sleep 😴 on this training! I've launched 🚀 several multi-million dollar 7-figure SAAS and Agency businesses using these EXACT strategies, tactics, and resources (ALL FREE).