Based on everyone's feedback, P&L seems to be the biggest point of confusion. Through 6+ years of D2C experience, I've seen countless founders and finance people butcher the financial statement. Time to stop that 🛑 In this video, I show how to structure P&L for D2C brands and explain the main terms that are thrown around. Enjoy the watch! 👊 P.S. link to the sheet is on the right handside

For those having difficulty finding the Google Sheet link, please see it below: https://docs.google.com/spreadsheets/d/1XgtGckyOPoeYmYJPqJ8UqR62QNnqfJoZDMK-w2vYM4U/edit

Want to make more profit? The incremental unit discounting is THE way. I break down why in this video 🎥 Access to the calculator is here: https://docs.google.com/spreadsheets/d/1XgtGckyOPoeYmYJPqJ8UqR62QNnqfJoZDMK-w2vYM4U/edit?usp=sharing Once you've watched this video, please DM me your thoughts about the format and value of content - your feedback means a lot 🙏 AND If you know anybody who can benefit from this, please invite them into the community 💘 P.S. Courses are coming along and I will start posting them bit by bit🎩

So many marketing metrics to keep track of. In reality, they all serve different purposes and are not direct substitutes. Hence, it's important to know when to use each metric. I will soon release a video diving into the key differences and use cases for all metrics that aim to measure marketing efficiency. Which marketing metrics do you typically use for decision-making and strategy? 🤔