Apr 29 (edited) in E-commerce Analytics
D2C P&L Structure
Based on everyone's feedback, P&L seems to be the biggest point of confusion.
Through 6+ years of D2C experience, I've seen countless founders and finance people butcher the financial statement.
Time to stop that 🛑
In this video, I show how to structure P&L for D2C brands and explain the main terms that are thrown around.
Enjoy the watch! 👊
P.S. link to the sheet is on the right handside
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D2C P&L Structure
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