Feb 27 (edited) in E-commerce Analytics
ROAS vs. MER vs. ROMI
So many marketing metrics to keep track of.
In reality, they all serve different purposes and are not direct substitutes.
Hence, it's important to know when to use each metric.
I will soon release a video diving into the key differences and use cases for all metrics that aim to measure marketing efficiency.
Which marketing metrics do you typically use for decision-making and strategy? 🤔
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ROAS vs. MER vs. ROMI
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