Thank you for the videos—they’re simple, short, and well-explained. I completely agree with you that the creative is where you need to put in the most effort. It’s not about just pushing buttons; it’s about figuring out how to create better creatives.
I also really liked the red-yellow-green method.
I do have one question, though:
I’ve seen other media buyers not wait until the ad set/ad has spent 1.5 to 2 times the KPI but instead wait 2-3 days after it hits the target KPI before deciding whether to scale or kill it.
What do you think of this approach? How would you ensure that every ad set/individual ad gets a fighting chance?