Context: I run a coaching offer targeted to Remote Closers using Meta Ads. I'm an intermedia media-buyer - but the challenge I'm having is knowing when to cut an ad. Currently spending ~$10k m/o on ads currently. My original strategy was to load up my creatives(usually 5-7) into a 1 campaign with 1 ad-set (using our winning audience), and let it run for 3 days @ ~$250-500/day. On the 3rd day I'd look at sales, cost per booked call, and lead cost (in that order) and anything that wasn't producing leads, calls, or sales - I'd cut and declare a loser. However... I've seen people recommend spending 2-3x your TCPA (right now is $860 for us) and then look at an ads performance. Others like to give ads a certain amount of spend. Which brings me here asking -- When do you guys typically declare an ad a loser?

Found this group from @Kim Blanc Excited to learn and share my experiments. My background, just joined a 100m+ rev US B2C internet company as head of Asia. We're not doing any social ads. PPC only. I'm joining this group to learn more about how we can run ads at scale (5m+ in new revenue) within the next 12 months. Let's keep crushing! 🦾

This study shows Kim generated $77K in e-com sales using AI video ads like a boss! From June ’24 to September, he let AI do the heavy lifting by cranking out insane video creatives for winning products. Results? Sales rolling in while barely touching the tech. As promised Kim Blanc you will be sent $1k and your study linked at the top of the group! Runners up are in first comments of this post! We will be launching another competition starting tomorrow! Here's our winners info if you'd like to hire their agency or for consulting on this study: Kim Blanc https://facebook.com/kim.blanc0 https://skool.com/@kim-blanc-5342

When you want to test new creative, do you just chuck it into an already-running, existing ad set? Or do you create an entirely new ad set to not interrupt the ad sets already running ?

Once you discover a winning ad, you should extract maximum value from it. Here’s how you can maximize the potential of winning creatives: 1. Replicate the Success: Use the same core theme that made the original ad creative successful. 2. Refresh the Visuals: Change the background, tweak the content order, and adjust the visual style to keep it engaging. 3. Optimize for Variety: Experiment with different edits and styles to see what resonates best with your audience. By creatively adapting your successful ad, you can continue to drive results and maintain audience interest.