For the last few weeks / months weāve been fighting with facebook when scaling our campaigns. Iām kind of running out of ideas, so finding some Einstein here who could help is the last chance. Hereās whatās been happening: We produce a new batch of about 5 video ad creatives. Ads get launched with CBO, AP+ (total broad targeting). Day 1 - Good results (20-30$ CPA, 4% CTR, 3-5x ROAS) Day 2 - Good results (21-31$ CPA, 4% CTR, 3-5x ROAS) Day 3 - Good results (22-32$ CPA, 4% CTR, 3-5x ROAS) Amazing results, letās go scale! Only 10% budget scale so we donāt fuck it up. Combine it with horizontal scale as well (nothing extreme) Day 4 - Good results (23-33$ CPA, 3.5% CTR, 2-4x ROAS) Day 5 - Good results (24-34$ CPA, 3.5% CTR, 2-4x ROAS) Day 6 - Good results (25-35$ CPA, 3.5% CTR, 2-4x ROAS) But thenā¦ Something happens. Day 7 - (CPA $100+, Negative ROAS etcā¦) Ad and the whole campaign is dead. Like in avengers when Thanos snaps the fingers :D So Iām like okayā¦ Letās do new ads. And the cycle resumes. Weāve been over 38 ad creatives already, going after cold audience. Maximum where I can get it is about 300-400$ daily spend. Even if I donāt scale the campaign and keep the budget sameā¦ It still diesā¦ Another thing that bothers me is that I know it is possible to scale further. I did it last year with similar offer, same niche, ads etcā¦ 3k spend daily, 10k revenue daily, 950k generated within couple of months. But now I canāt seem to get to those levels, even when funnel is converting better. What Iām missing? I donāt know. If you have experience with this and solved it please write how. You will for sure get some price if the advice works š