14d ago in General discussion
Stuck in the cycle…
For the last few weeks / months we’ve been fighting with facebook when scaling our campaigns.
I’m kind of running out of ideas, so finding some Einstein here who could help is the last chance.
Here’s what’s been happening:
We produce a new batch of about 5 video ad creatives.
Ads get launched with CBO, AP+ (total broad targeting).
Day 1 - Good results (20-30$ CPA, 4% CTR, 3-5x ROAS)
Day 2 - Good results (21-31$ CPA, 4% CTR, 3-5x ROAS)
Day 3 - Good results (22-32$ CPA, 4% CTR, 3-5x ROAS)
Amazing results, let’s go scale!
Only 10% budget scale so we don’t fuck it up.
Combine it with horizontal scale as well (nothing extreme)
Day 4 - Good results (23-33$ CPA, 3.5% CTR, 2-4x ROAS)
Day 5 - Good results (24-34$ CPA, 3.5% CTR, 2-4x ROAS)
Day 6 - Good results (25-35$ CPA, 3.5% CTR, 2-4x ROAS)
But then…
Something happens.
Day 7 - (CPA $100+, Negative ROAS etc…)
Ad and the whole campaign is dead.
Like in avengers when Thanos snaps the fingers :D
So I’m like okay…
Let’s do new ads.
And the cycle resumes.
We’ve been over 38 ad creatives already, going after cold audience.
Maximum where I can get it is about 300-400$ daily spend.
Even if I don’t scale the campaign and keep the budget same…
It still dies…
Another thing that bothers me is that I know it is possible to scale further.
I did it last year with similar offer, same niche, ads etc…
3k spend daily, 10k revenue daily, 950k generated within couple of months.
But now I can’t seem to get to those levels, even when funnel is converting better.
What I’m missing?
I don’t know.
If you have experience with this and solved it please write how.
You will for sure get some price if the advice works 😊
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4 comments
Stuck in the cycle…
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