When we start our business, we feel super excited. and want to sell our product or service to just about everyone we can. We often think our offer is so good that it can help everyone regardless of who they are. We have created a Master Piece.
Listen, Even though you think you can help just about everyone, you should not. Especially if you want to save lots of time, money, and effort for yourself and your clients.
For example: Imagine you're a coach, and your goal is to help an athlete win an Olympic medal within four years. Who would be your ideal client? Would it be someone who has never run a race before? No. Your perfect client would be someone who has already competed at the highest level and finished between 4th and 8th place.
Why is that? Because they’ve already put in the hard work. They know what it takes to perform at a high level, and they’re just one step away from reaching the podium. They’ve proven their dedication, their mindset is strong, and they want to succeed just as much as you want to help them.
Now, imagine if you took on a complete beginner instead. How much longer would it take to get them to that level? You’d be looking at 10+ years of training just to build the basics, and there’s no guarantee they’ll stay committed or even make it to the end.
This is why it's so important to focus on landing qualified clients—those who are already close to success. They’ve done the groundwork, and they’re looking for that final push to help them win. These are the clients who will see fast, measurable results, and they’ll appreciate the value you bring to the table. And also They pay well.
By working with highly qualified clients, you’re able to deliver results faster, which in turn builds your credibility and makes it easier to attract more high-level clients in the future.
So instead of starting from square one with a beginner, focus your time and energy on those who are already on their way. Help them cross that finish line faster, and you’ll build a reputation for being the coach who gets results—and gets them fast.
Now, go back to your notebook, and ask yourself who are the people you can get the results fastest. what do they already need to have? And what kind of commitment do you need from them?
These simple questions will make your life way much easier for you and your clients.
If you have already nailed it, tell me in the comment who is your ideal client and what you help them with...
If you are struggling to come up with something, let me know in the comment and I will help you figure it out...
Talk to you soon, Champs...