Donāt Lose Sight of the North Star: Funnels Are About Sales, Not Just Design
Hey everyone! š Iāve noticed a pattern here in the communityāa lot of people are putting heavy emphasis on funnel design. While a strong design is important and shows professionalism, itās not the main purpose of a funnel. The main goal of any funnel is to make sales. Thatās why clients hire usāto create something that not only looks good but also drives revenue. So while itās great to improve design skills, remember that design is only a small part of a profitable funnel. Hereās the framework I recommend focusing on, in order of importance: 1. Understand Your Clientās Market and Niche: Every funnel should start here. Research your clientās market and understand their audience. Ask yourself: Who is the ideal customer? What are their needs? Whatās currently working or not working in this space? 2. Create an Irresistible Offer: The offer is the heart of the funnel. It needs to clearly solve a problem and provide undeniable value to the target audience. Work with your client to develop something so compelling that it moves visitors through the funnel and encourages them to take action. 3. Craft a Compelling Sales Message: Once the offer is set, develop a strong sales message that speaks directly to the audience. This includes the main sales pitch, key benefits, and persuasive copy that aligns with the marketās language and tone. 4. Choose the Right Funnel Strategy: Not all funnels are created equal. Is this for a low-ticket product, high-ticket service, webinar, or challenge? Each of these requires a different structure. For example, you could start with a low-ticket offer and use an upsell funnel to move buyers into a high-ticket offer later. 5. Design That Supports the Strategy: Finally, design comes into play. Now that you have the core elements, create a design that aligns with the message. For example, if youāre targeting IT professionals, use clean, logical designs that speak to their analytical nature. If the niche is personal development, the design can be more inspirational and colorful. Design should always match the tone of the funnel and serve the goal of driving conversions.