Don’t Lose Sight of the North Star: Funnels Are About Sales, Not Just Design

Hey everyone! 👋 I’ve noticed a pattern here in the community—a lot of people are putting heavy emphasis on funnel design. While a strong design is important and shows professionalism, it’s not the main purpose of a funnel.

The main goal of any funnel is to make sales. That’s why clients hire us—to create something that not only looks good but also drives revenue. So while it’s great to improve design skills, remember that design is only a small part of a profitable funnel.

Here’s the framework I recommend focusing on, in order of importance:

1. Understand Your Client’s Market and Niche: Every funnel should start here. Research your client’s market and understand their audience. Ask yourself: Who is the ideal customer? What are their needs? What’s currently working or not working in this space?

2. Create an Irresistible Offer: The offer is the heart of the funnel. It needs to clearly solve a problem and provide undeniable value to the target audience. Work with your client to develop something so compelling that it moves visitors through the funnel and encourages them to take action.

3. Craft a Compelling Sales Message: Once the offer is set, develop a strong sales message that speaks directly to the audience. This includes the main sales pitch, key benefits, and persuasive copy that aligns with the market’s language and tone.

4. Choose the Right Funnel Strategy: Not all funnels are created equal. Is this for a low-ticket product, high-ticket service, webinar, or challenge? Each of these requires a different structure. For example, you could start with a low-ticket offer and use an upsell funnel to move buyers into a high-ticket offer later.

5. Design That Supports the Strategy: Finally, design comes into play. Now that you have the core elements, create a design that aligns with the message. For example, if you’re targeting IT professionals, use clean, logical designs that speak to their analytical nature. If the niche is personal development, the design can be more inspirational and colorful. Design should always match the tone of the funnel and serve the goal of driving conversions.

6. Optimize for Conversion: After launch, track results and make adjustments. Which pages get the most engagement? What’s the drop-off point? A/B test different headlines, copy sections, and calls to action to continually improve the funnel’s performance.

Keeping the Goal in Focus

If a funnel isn’t profitable, it’s not truly serving the client. A good design alone won’t achieve this. It’s the entire funnel strategy—from market understanding and offer creation to sales messaging and smart design—that leads to success.

At the end of the day, it’s all about creating funnels that work for our clients, deliver results, and truly add value. Design will follow, but the strategy is what makes a difference in the long run.

Would love to hear your thoughts and experiences on this approach!

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