DMs are the most underused goldmine on LinkedIn yet most people are scared to use them. - “What if I come off as spammy?” - “I don’t know what to say.” - “Cold outreach doesn't work.” I hear this all the time. And I used to feel the same way. Then I learned this: Your goal isn’t to sell... it’s to start a conversation. Here's how I get replies (without being spammy): 1) Personalize every message. Mention something specific from their profile. 2) Start with curiosity: “Saw your recent post—what inspired that?” 3) Offer value first. Share a tip, idea, or resource that helps them. The result? Genuine conversations that lead to business opportunities. But before all of this, you need to get VERY clear on who you're helping and how you help them. This is why your 20-minute strategy call is so important. It's your chance to get a bespoke game plan from someone who has coached 100s of others to achieve LinkedIn success. Book here if you haven't already: https://calendly.com/dennisberry/20-minute-clarity-call Love and good vibes, Dennis

A new student recently asked me this: “How do I make LinkedIn work for me when it feels like I’m just shouting into the void?” It’s a great question, and I thought it’s something worth sharing with everyone here. The key is this... Stop trying to talk to everyone on LinkedIn. When I first started on LinkedIn, I was all over the place. ❌ I tried to appeal to every audience. ❌ My posts were a mix of random topics. ❌ My DMs were full of people who weren’t my ideal clients. The result? Confusion.. not conversions. Here's what changed everything: ✅ I got crystal clear on who I help. ✅ I spoke their language (no fluff, just value). ✅ I optimized my profile so they knew I was for them. Now, I don’t just get engagement. I get clients. You don’t need more followers, likes or reposts. You just need the right people following you. What’s your niche or target audience? Share it below, and I’ll give you a tip to help 🤘