- Predictions. - Next 6 months will Likely still be hard. - Volume has not been this low since 1995. Transaction volume the same as today. - Caused by affordability. Worst in history. - Big part of it is due to the excessive costs and timeline to build new construction. - 5.5% is the magic number for interest rates to make it more reasonable for someone to give up their current rate. - If you are CEO these need to be your focus. - Recruit and attract. “Would you ever consider partnering or working together with me” - Get your people into production asap. Not just by feeding them but by motivating them and holding them accountable. - Retaining the talent you have and attract. - Foundation. Tech book keeping. HR. SOP’s etc. needs to be rock solid. Don’t skip over these - Production. - Ben k still sells 2 homes a month personally. With everything else he does and runs. - 80% of your colander is a filler. What are your priorities? - Example, if you have a bucket of water with a hole in it, that hole becomes your #1 priority. Take massive action to fix it. - Ben recently needed to fill a position that unexpectedly became open in one of his company’s. He sent over 1,000 outbound messages, he didn’t just post an ad and hope someone responded. - Fiduciary responsibilities to your team and business. - Clearly set your expectations of what success looks like in your business. How many opens, dials. Etc. - inspect what we expect. - Provide the training and mentorship to succeed. Example of the team challenge Ben just did for his agents and leaders - 30 open houses in 30 days. - 5k dials. - Add 50 leads. -10 agreements - Recruit 6 agents and reduce expenses by 10%. - Reviewed line item by line item on P&L. - 100 reviews on Google. Massive contacts! - Tips - Keep score on the relationships and conversations. Focus on leading measures not lag. -Cycle lead gen and funnels by seasonality. - Your number one expense / liability is in unconverted leads.