13d ago in Mastermind Call Recaps
Ben Kinney Mastermind Call.
- Predictions.
- Next 6 months will Likely still be hard.
- Volume has not been this low since 1995. Transaction volume the same as today.
- Caused by affordability. Worst in history.
- Big part of it is due to the excessive costs and timeline to build new
construction.
- 5.5% is the magic number for interest rates to make it more reasonable for someone to give up their current rate.
- If you are CEO these need to be your focus.
- Recruit and attract. “Would you ever consider partnering or working together with me”
- Get your people into production asap. Not just by feeding them but by motivating them and holding them accountable.
- Retaining the talent you have and attract.
- Foundation. Tech book keeping. HR. SOP’s etc. needs to be rock solid. Don’t skip over these
- Production.
- Ben k still sells 2 homes a month personally. With everything else he does and runs.
- 80% of your colander is a filler. What are your priorities?
- Example, if you have a bucket of water with a hole in it, that hole becomes your #1 priority. Take massive action to fix it.
- Ben recently needed to fill a position that unexpectedly became open in one of his company’s. He sent over 1,000 outbound messages, he didn’t just post an ad and hope someone responded.
- Fiduciary responsibilities to your team and business.
- Clearly set your expectations of what success looks like in your business. How many opens, dials. Etc.
- inspect what we expect.
- Provide the training and mentorship to succeed.
Example of the team challenge Ben just did for his agents and leaders
- 30 open houses in 30 days.
- 5k dials.
- Add 50 leads.
-10 agreements
- Recruit 6 agents and reduce expenses by 10%.
- Reviewed line item by line item on P&L.
- 100 reviews on Google. Massive contacts!
- Tips
- Keep score on the relationships and conversations. Focus on leading measures not lag.
-Cycle lead gen and funnels by seasonality.
- Your number one expense / liability is in unconverted leads.
- Make your value better.
- Don’t spend your pending transactions
- Don’t focus on ranking high in transactions or volume, instead focus on quality and margin.
- Only hire quality people.
- ISA’s are the biggest mistake in the industry today.
- Randomly Pick 100 leads assigned to others on your team and call them this week. What did you find? Who already transacted?
- How Ben Scaled
- Ben had sold 20 homes just starting out. The following year he Hired an assistant, went to 80 homes. The next year he brought on a buyers agent, sold 143 homes. The following year he Hired 9 more agents. Then only sold 153. The next year, he focused on quality players on his team, got rid of the non producing agents, then sold 280 homes.
- If he would go back and change this he would hire a showing assistant. And give them 15% of the deals.
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Ben Kinney Mastermind Call.
skool.com/elite-agent-accelerator
I show You How I Went From Selling 0 to Hundreds of Homes! Learn Step by Step How To Successfully Start, Grow and Scale Your Real Estate Business.
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