Happy 4th to all who celebrate 🎉🇺🇸 Here’s a perfect ad I saw while scrolling Facebook today. Know your audience, tailor ads to specific occasions, and watch the money come in 🤑

📣REMINDER📣 This Friday, I’ll be doing a live demo on how I craft effective emails for my clients. Go to the Calendar tab and add the event to your calendar 🔥 Here’s some pre-game knowledge for you to mull over before the call 👇 A client of mine had really low engagement on her previous two emails that I wrote for her. We brainstormed a way to boost her engagement and this is what we came up with… In her next email, she would have a subscriber-only promotion 🏆 The weeks leading up to the email, she promote the heck out of her newsletter on all her social channels. The result? 53% open rate 7.4% click rate Both are her HIGHEST stats so far!!! So remember, your emails will have a higher likelihood of being read if you’re promoting them and providing an inventive for your readers to read them!

It's that time again where I come back to my niche and take a long hard cold look at it. I can't ignore it any longer! I need to niche down and be more specific! at the moment it is I help entrepreneurs be more productive essentially but after about 2 hours of work I have come up with this using the niche framework hormozi gave out. OK, Here goes nothing... - I help young male professionals aged 25-35, who are still working their demanding day jobs and haven't made any money yet online and are in the first 6 months of their entrepreneurial journey - solve their BURNOUT and lack of business progress through DEEP WORK - so that they can triple their business productivity in 30 days and make their first dollar - without needing caffeine, sacrificing on sleep or neglecting relationships

Ever written a description for a product? Congrats 🎊 You’ve written copy! I was talking to someone who runs her own Etsy shop just today. She asked if I could give her some feedback on her product descriptions. I happily obliged. One of the descriptions for her homemade soap was this: “Rain Shadow | soap | Shea butter | bar soap | hand crafted | palm free | zero-waste | vegan” This is a good description of the product but I told her that we should emphasize the benefit a little more. For example: the first few words are the most important since that’s what people see when they are scrolling through Etsy. Lead off by saying: “Shea Butter Bar Soap - Rain Shadow” That way, people see what the product is first rather than the name of the product. Then say something like: “Enjoy the luxury of our handcrafted, palm-free, zero-waste, vegan soap. Made with rich shea butter, this bar nourishes your skin while ensuring a sustainable option for your daily routine.” I just sent her this feedback so I’ll update y’all on what she says 👀😆 What do y’all think? If you were shopping for organic soaps on Etsy, would my revised copy catch your eye?!

Simple tip today…👇 You DON’T have to have a sophisticated vocabulary to write quality copy. In fact, the more simple your copy is, the BETTER! Be crystal clear with what the benefit is and write like you talk. If you only implement one thing in this community, let it be this ☝️☝️ Happy Saturday, friends!