Attention spans are short. People skim read more than ever before. So when you’re writing copy, add bullet pointed lists as much as possible 🤘 Here are a few ways to do this effectively: - When you find yourself listing off more than 2 things in your writing, restructure so you can list off the things in bullet points - If you’re offering tips or best practices, try to shorten them as much as possible so it’s easier for the reader to get the most value - Use numbers as your bullet points to add some more spark ⚡️ to your list (eyes love numbers) Happy bullet-ing!