11d ago in Help, Feedback, Critiques
[For Crituque] Rule Of One
I prepared 2 versions of the copy, choose which is better, thanks.
A copy focusing on ONE BIG IDEA by Masterson.
SL: Why simple copy results to success.
PV: The Rule of One shows why your copy shouldn’t be complicated.
%NAME%,
Are you cramming too many ideas into your copy, hoping something will stick with your audience?
Because I’m gonna tell you why you’re making a fundamental fatal mistake of why your copy doesn’t convert.
The feeling of being able to say so many things makes you feel you really know what you’re doing.
But what if I told you that it is also the same thing that destroys the clarity of your copy?
Do you know “CCC” and “CCC”?
It’s simply, “Clarity Copy Converts”, and “Complicated Copy Confuse”.
This law applies the Rule Of One.
As explained by Michael Masterson,
It means by focusing on ONE BIG IDEA in your copy works way better than piling on a bunch of different points.
Sounds simple but I know it’s hard, why?
The overthinking moment of what ifs,
“What if i lack the something to persuade”
“What if they won’t understand if i didn’t tell them more?”
So on, and so forth.
Actually, NAME,
Less is more.
Because the most effective copy focuses on a single, clear, and compelling idea.
Many copywriters or marketers use a "tossed salad" approach,
Cramming multiple points together hoping something resonates.
Little did they know,
Successful ads and copy are often the simplest, clearest, and easiest to understand.
So make sure the next time you write your copy to whatever it is,
Keep in your heart, mind, and soul to always apply the Rule Of One.
One Big Idea,
Dmitri
P.S: If you want more FREE value bombshells about copywriting proven strategies to convert an audience to customers/clients. Click here.
SL: Why Simple Copy Leads to Success
PV: Discover how the Rule of One shows why less is more in your copy.
Hi %NAME%,
Are you cramming too many ideas into your copy, hoping something will stick with your audience?
Let me explain why this might be the biggest mistake that's keeping your copy from converting.
I get it, it's tempting to include everything you know to show your expertise.
But this can actually make your message confusing.And Let me tell you why.
Ever heard of “CCC”? It stands for “Clarity Copy Converts” and “Complicated Copy Confuses.”
This is where the Rule of One comes in, as explained by Michael Masterson.
In simple terms, focusing on ONE BIG IDEA in your copy works way better than throwing in a bunch of different points.
It sounds easy, but I know it can be tough.
You might wonder:
- "What if I don’t include enough to persuade?"
- "What if they don’t get it if I don’t give them more details?"
But here’s the thing, %NAME%:
Less is more.
The most effective copy zeroes in on a single, clear, and compelling idea.
Too many copywriters use a “tossed salad” approach, mixing many points and hoping something resonates.
But the best ads and copy are usually the simplest, clearest, and easiest to understand.
So, next time you write your copy, remember to apply the Rule of One.
If you want more FREE tips and strategies on crafting copy that converts, click here.
One Big Idea,
Dmitri
0
7 comments
[For Crituque] Rule Of One
skool.com/convertnow
A grassroots, evidence-based encyclopedia of persuasion and engagement. A knowledgebase for digital communicators of all kinds!
Leaderboard (30-day)
1
+8
2
+7
3
+6
4
+4
5
+4
powered by