Transition to a new niche
Hey all, I've been working at this for about nine months now, and was originally trying to niche down to companies that serve public safety agencies such as trainers and equipment providers. I have noticed that a lot of these companies just don't have the budget for marketing that I would like to work with. After several conversations with these types of companies, I have noticed that there is an expectation to create $500 videos. Even after discussions with them, and showing what they could potentially expect on ROI's for quality content, there just isn't the margin for them to spend a realistic amount of money on the content they want.
With that said, I'm exploring options to transition niches. I have noticed that there are a lot of dental offices and chiropractors in my area which have very generic/bland content on their websites and social media pages. Who here has had experience working with these niches and what did you like as well as what challenges were you confronted with working with these niches?
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Ryan Tayler
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Transition to a new niche
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