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2 contributions to Content Savage Squad
Transition to a new niche
Hey all, I've been working at this for about nine months now, and was originally trying to niche down to companies that serve public safety agencies such as trainers and equipment providers. I have noticed that a lot of these companies just don't have the budget for marketing that I would like to work with. After several conversations with these types of companies, I have noticed that there is an expectation to create $500 videos. Even after discussions with them, and showing what they could potentially expect on ROI's for quality content, there just isn't the margin for them to spend a realistic amount of money on the content they want. With that said, I'm exploring options to transition niches. I have noticed that there are a lot of dental offices and chiropractors in my area which have very generic/bland content on their websites and social media pages. Who here has had experience working with these niches and what did you like as well as what challenges were you confronted with working with these niches?
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New comment 6d ago
1 like • 10d
@Dave Lisowski Thanks for the input. I appreciate it and agree with your perspective. I'm just trying to find interesting people to work with overall. As a police officer in my current profession, I want to get out of the extreme highs, yet at the same time don't want to work with boring clients. Thank you again.
2 likes • 10d
@Peter Wesołowski appreciate the feedback. Couldn't agree with you more. The industry I was focusing on is one I'm familiar with since I work in law enforcement. I believe there is the need, but they just don't want to pay which is understandable. I felt like I gave it enough of a chance to say that it isn't going to be productive and just move on. Thanks to you and Dave, it is allowing me to shift my mindset. I tend to get bored with stuff quick so tend to move on pretty easily which may not to explore an area to its fullest. That's why I wanted to give it a fair shot. With your guys' input, however, it has changed my view on what niche really means and can allow me to broaden my horizons. I really appreciate you taking the time to give me your input.
Started shooting faux BTS for my core assets :)
Hi Fam, I've finally started "thinking" about my own VBS, Process video, and other core assets, and collecting and shooting B-roll to make it stand out a bit. I started shooting staged BTS footage (due to insufficient material from the true productions we've had so far). Quite a good exercise btw :) Wish I had a longer Nanlite Pavotube lights and some better light stands though, would probably make it way better as these cheap Quadralites look a little too short in these frames. Let me know what you think about it, and if it's good enough to be used :) Thanks!
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New comment 7d ago
Started shooting faux BTS for my core assets :)
2 likes • 10d
This looks awesome, man! I agree with Dave, we are our own worst critics. I constantly have to fight with perfection and keep having to tell myself the phrase, "Close enough for government work." That goes beyond just good enough. Great job.
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Ryan Tayler
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10points to level up
@ryan-hoirup-3306
I’m currently a police officer with over 15 years experience hoping to create courses both internally for my department and externally to train others

Active 2d ago
Joined Jul 11, 2024
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