Ultimate About Page check list (copywriter's perspective)

🚀

Jul 19 in Other

I've spent hours and (DAYS on some) tweaking about pages for multiple Skool communities, ranging from $7 to $999. Summary at end (but I recommend reading it all) ⤵️

As with all my posts, I'm ASSUMING you already have your offer dialed in....

(If you don't, go learn from

@Ted Carr

@Max Perzon

, or

@Goose Dunlavey

)

⭐ Once you have the niche, here are KEY components I've seen on the biggest communities' pages:

▫️Good Graphics

People see these first. Most graphics include copy. Make sure the words in your graphics are intentional and not the same as your description copy.

💠 VSL: See my last post for the detailed blueprint, but a killer VSL builds trust, eliminates objections, and establishes credibility all just in a couple minutes (and can eliminate the need for a sales call in many cases).

💠 Credibility: In your graphics, include as much social proof as you have. Testimonial videos, screenshots of text messages, wins your clients received, 6-pack abs (pls only do this if your niche is fitness 😅), and your own personal results establish the kind of credibility that makes the buyer confident in moving forward.

▫️Description Copy

💠 Emojis: Use emojis to make the page more interesting and substitute bullet points for relevant emojis.

💠 Bullets: List out the deliverables of your community. These should only include end-result focused deliverables. Don't list anything twice. The shorter, and more direct, the better.

💠 $ Value (optional): If you include what each deliverable is worth, you can stack up the "value" of your community. For example:

🚀 One-on-one coaching call (normally $997)

🚀 In person networking event (normally $1,500)

🚀 First client guaranteed (Normally $3,000)

Total value: 5,497

You pay: $297

💠 Urgency: At the end of your copy, why is the prospect motivated to click "Join?"

They need a reason to take action NOW. This can be limited availability, a finite timeframe to join, or prices increasing soon. Example

"I only work with 5 new clients per month, so I can ensure I get them good results"

"Because I want to ensure we are getting quality results, the price will increase each 10 students who join."

💠 CTA: End your about page copy with a call to action (usually either "join now" or "book a call")

"So if the "book a call' button is still available, I suggest you get your spot now."

💠 Bonuses (optional): These can be a great way to add on some really attractive deliverables, but ultimately, it's just a different way of packaging a couple of your deliverables.

Conversational language: Write like you're having a conversation with the prospect. HACK: record a voice memo, and turn the transcript into your copy.

Summary: Make it seem like you're offering WAYYY more than the prospect is paying for. Go crush it!

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