As a coach, you probably have been told, you heard or you even paid to solve this nut. Figuring out your niche. If I had a dollar for every time I heard "The riches are in the niches" I would have built 3 schools for under privileged kids already. So let me give you the facts. Raw, no sweeteners and dead honest. 🤦‍♂️ What the "Experts" Say The overwhelmingly large number of marketing gurus that spam you with a million ads saying you should find your niche have all kinds of programs that promise you 6 figures in 30 days. That shit is toxic. So let's put some light on it. 🔦 There are multiple approaches to figuring out the coaching niche. Programs can help, yes. But not all programs are created equal. First of all, if the program doesn't give you the economy foundations to understand the concept of the niche, what it and how it works, just skip. Assuming you found a sound program. ⚠️ Here's where disappointment starts to grow and a lot of coaches lose hope. I do not care a single bit whether you went through a rigorous market research campaign or hired a consultant to make it for you, whatever your nicely created and pampered document says your niche is, is most likely not. It's just not that easy. Read until the end, to see how you can go through the process without thinking you need to sell a kidney or give up all together. What you have on your workbook, magical niche finding document, or whatever clever name it may have, is a HYPOTHESIS. 👉👈 Did you put effort into it? Yes, you have 👉👈 Was it easy? No, it was not. A hypothesis is a START Point. ⏪ Read that again. This is where most programs abandon you to go through the part of the process where you need the most support. So what is the process? - Self-audit: Your Strengths & Talents, Your Preferences, Interests and Future Self. - Market Research: Figuring out what people want - problems, challenges and goals and dreams they have. - Intersection of these = your Hypothetical Niche - Testing your niche - When you build a boat, at some point you want to know if it floats.

In a crowded coaching field, standing out isn’t about being louder or flashier—it’s about becoming so valuable, trusted, and unique that clients naturally see you as the coach they need. This isn’t just about skills or credentials; it’s about building trust, understanding, and demonstrating genuine commitment to your clients’ success. Here’s how you can use these principles to become the go-to coach for your clients. 1. Step Into the Role of a Trusted Advisor, Not Just a Coach Clients want someone they can rely on, especially when they’re facing real challenges. To be preeminent, you need to serve your clients as their most trusted guide—someone who has their best interests at heart and who will always put their success first. This goes beyond just providing coaching sessions; it’s about offering insights, being available when they need support, and consistently demonstrating that your commitment to them is genuine and lasting. Actionable Tip: Start by asking clients deeper questions about their goals and challenges. Show them you’re there to understand, not just solve. When clients see you as someone who truly “gets them,” they’ll trust you on a whole new level. 2. Be the Solution, Not Just an Option Outstanding coaches position themselves as the solution their clients need and want, not just one of many options. This means showing clients the specific ways your coaching can create transformation, demonstrating results and sharing stories of impact. By positioning your approach as uniquely capable of helping them overcome challenges, you reassure clients that choosing you isn’t just a good option—it’s the right one. Actionable Tip: Share specific results you’ve achieved with past clients. Use case studies, testimonials, or real-life examples of how your coaching has led to meaningful change. This doesn’t have to be boastful; it’s about showcasing the value you provide. 3. Empathize Deeply: Show That You Understand Their Journey Clients want to feel understood, and they’ll naturally trust a coach who listens and empathizes with their experiences. When you show clients that you genuinely understand their struggles, you not only validate their experience but position yourself as a safe space. This empathy and understanding help you stand out as the coach who truly cares, someone who feels like an ally on their journey.